The Jurassic Smash Blizzard Treat was a promotional menu item at the national fast food restaurant chain Dairy Queen. It was composed of peanut butter cookies, chocolate chip cookie dough, peanut butter, and chocolate chunks blended with vanilla soft serve ice cream. The blizzard came in six specially designed cups (which were available in all sizes) featuring artwork from Jurassic World. The promotion was run in partnership with the release of the movie and was one of the first movie collaborations for Dairy Queen in over two decades.
Dairy Queen ran the promotion with television and online commercials which used scenes from the movie, as well as social media.